Social media is a marketing method we all need to pay attention to. But if you’ve ever tried to put the power of social media to work for your business and then not seen the results you wanted, you probably figured out pretty quickly that without a plan, it’s easy to flounder around and not really achieve anything.
A good social media plan incorporates:
- Timely content you create (your blog, videos, podcasts, etc)
- Archived content that still has value to your visitors (and you)
- Other people’s content
- Inspirational messages and quotes
- Funny memes and images
- Events and offers
- Personal stories
As you make your way through this workbook and fill in your weekly calendar, keep each of these in mind. The best social media plan offers a cohesive melding of all of the above to tell a story and lead followers along a natural path, much like your sales funnel does.