Step 1: What’s Your Goal? Before you begin planning your challenge, you need to fully understand why you are creating it in the first place. Challenges can drive sales, build your mailing list, fill your Facebook group, and many other things. If you are investing time into this challenge, it’s important to have your goals clear prior to planning it.
Exercise: Brainstorm Your Challenge Goals
Step 2: Know Your Participants’ Goals What will your participants get from completing your challenge? What exactly is the end goal? Your participants will join your challenge because of the promised outcome. The more closely this matches their goals (and soothes their biggest pain points) the more successful your challenge will be.
Exercise: Step Into Your Clients’ Shoes & State Your Goals
Step 3: Determine the Price of Participation Challenges can be free or paid, and their are pros and cons for each model. Decide which is right for you before you consider anything else.
Exercise: Consider Various Pricing Models
Step 4: Planning your Compelling Content Challenges don’t have to be content heavy, but they may include live video or other short training. Once you know the format and how you’ll deliver it, it’s time to map out your content in advance to be sure your challenge meets your goal as well as the goals of your participants. Outline each day’s content here.
Exercise: Map Out Your Challenge Content
Step 5: Decide on Your Ideal Format and Delivery How you design your challenge is entirely up to you and your comfort levels and expertise. Daily or weekly? Facebook livestreams, facebook posts, email only with Facebook discussion, Facebook accountability, member sites… all are possible, as are many other potential formats. In addition, will you be doing all video, all audio, text, or another format?
Exercise: Create Your Challenge Scope
Step 6: Get them to Take Action The best challenges have one thing in common. Their participants walk away at the end with results. The idea of a challenge is to accomplish a goal, as you found in step 2. Break your challenge down into daily action steps your participants can easily complete so they can move forward. You’ll end up with more raving fans if you can get them to complete the challenge. And daily action steps is a great way to do so.
Exercise: Determine Each Day’s Action Step
Step 7: Plan How you will Get and Keep the Momentum In every challenge, you’ll have active members but mostly non-active. How can you keep more people involved throughout the challenge and excited about the process? This is the key to growing your community – active participation from all. And the plan needs to be in place prior to launching your challenge. How will you engage participants? Daily accountability? Daily prizes or drawings? Keeping people engaged takes more than great content. Will you reward the finishers for a job well done? Here’s where you’ll plan it out.
Exercise: Brainstorm Fun, Easy Ways to Boost Engagement
Step 8: Fill it Up Your challenge won’t sell itself. Be prepared to promote it just as you would a high-ticket program, even if it’s free. Here’s where you’ll plan how you will get people into your challenge.
Exercise: Create a Marketing Calendar for Your Challenge
Step 9: What’s Next? After the challenge is complete, it’s important to have a plan for what you’ll lead your participants into next.
Exercise: Map Your Challenge Funnel
Grow Your Community
How to create and launch your next business challenge!